How virgin coconut oil is processed is the key to optimizing its taste, texture, color, and aroma. Nutiva use’s fresh certifed-organic coconuts and the meat is carefully chopped,washed, and then dried. Then the meat is cold-pressed to make the delicious virgin coconut oil. Contrast this with most of the coconut oil used today in cooking and body care. First, the coconut is chopped and left to dry in the sun for days. Then the meat is scooped out and sent thousands of miles to giant oil mills where the oxidizing coco meat is refined, bleached, and/or deodorized. Ironically, this product is often labeled as “certified organic.”
There is no comparison between Nutiva’s cold-pressed, Organic extra-virgin coconut oil, with its light taste, pleasant aroma, and pure white color, and industrialized coconut oil, with its bland taste, faint aroma, and off-white color. Please note that any tiny brown specks found at the bottom of Nutiva’s Coconut oil are from the coconut fiber and are indigenous to extra-virgin coconut oil.